I briefly touched upon zero-click searches in a recent post about Google featured snippets. The term is self-explanatory; this is when a user searches for something and then never follows through by clicking onto a website. What are zero-click searches? Zero-click...
Featured Snippets in Google are a blessing and a curse. One had they offer a way for clients to improve their exposure on the first page with the featured snippet. However, this has also led to a growing amount of Zero-Click Searches. Zero-Click Searches Via sparktoro...
We all know website speed is important, ignoring Google; a slow website provides a terrible user experience generating high bounce rates. Google knows this and has been pushing the importance of page speed over the years. This importance of this will start to play...
Google has been making some aggressively trying to tackle the dominance of Amazon in the shopping market in recent months. Their biggest shakeup in years happened earlier this year when they re-introduced free product listings back into Google Shopping via Google...
This post is purely theoretical based on what has worked for our client, on top of this there are two scenarios: Google cache caused indexing issues which in turn may have affected ranking ruing the core updateGoogle May core update caused the site to index slowly,...