“Content is King” – Bill Gates 1996
17 years ago Bill Gates said content was king in an essay of the same title. This has become the unofficial mantra of Google, and while it could be argued that links play a more important role in the ranking factors it is argued that high quality unique content is what generate them links.
The popularity of blogging has exploded in recent years with pretty much every major website having one or more blogs. Blogs allow companies to connect with their customers, and move away from being a faceless corporation with little or no care about their customers.
Blogs can also be used seamlessly with the social media phenomenon, which will undoubtedly become one of the main sources of income for many business over the next few years.
We develop all our blogs using WordPress, the world’s most popular blogging platform and we can integrate it straight into any of the brochure sites and e-commerce sites we develop, often for very little extra money. If you have an existing website we can also develop stand along blogs for you.