Google Shopping results in universal search drop 79% after shift to paid model

 In News

Following Google’s Shopping move from free to paid there has been a huge drop in the number of shopping results that are shown up in the organic/universal listings within Google.com

Example of universal search

Example of universal search

 

Searchmetrics produced a report showing that in January 2012 shopping results appeared in 20% of universal search integrations, however by December this number had fallen to just 5%.

The steepest decline occurred in October, which is also the month that Google made the switch to a paid-for model.

In comparison images that show in universal search remained constant at around 30%, though video results also declined from 76% to 62%

universal_search_graph-blog-full

Google consistently accounted for more than 50% of the shopping integrations during 2012, with Amazon its closest competitor with around 10% market share.

Recent Posts
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search